Live
LOVE CORN
London and New Jersey, USA
LOCATION
Consumer
SECTOR
March 2025
INITIAL DEAL
Overview
The Grocer UK’s SME Brand of the Year 2024 and sold in over 20,000 stores across the UK and US, LOVE CORN is a crunchy corn snack made with simple ingredients.
About LOVE CORN
Since launching from a kitchen table in London in 2016, LOVE CORN has grown rapidly and is now sold in 5,000 stores in the UK, including Sainsburys, Tesco, Waitrose, Morrisons, Ocado, WHSmith and Boots and 15,000 stores in the US including Whole Foods, Publix, Kroger and Target. It also sells online via Amazon and TikTok Shop and can be found onboard airlines such as British Airways, American Airlines and United Airlines.
Puma’s funding will help build brand awareness and accelerate further expansion in the UK and US markets.
LOVE CORN is a crunchy snack made with whole crunchy corn kernels, is low calorie, non-GMO, kosher, gluten free and vegan certified. Their best-selling flavours include Sea Salt, BBQ, Sweet & Salty and Hot & Spicy.
The business is led by co-founders, the McCloskey family - Gavin, Missy and Jamie - who have significant experience in the sector, having previously founded Nourish Snacks. LOVE CORN launched in the US in 2019.
THE COMPANY'S VIEW
“Over the past 8 years, LOVE CORN has established itself as a family favourite snack. Puma have a great reputation among their portfolio, and we are excited to partner as we look to build brand awareness, drive consumer trials, launch new products and win with consumers in the UK and USA. We’re excited to grow together.”
OUR VIEW
“This was an opportunity for us to back a passionate team of founders and a market leading business that is well positioned to capitalise on the expanding market for consumers seeking healthier snack alternatives. “With strong growth in the UK and US and well-developed distribution channels with leading retailers there is huge potential to grow and expand the business further. We’re looking forward to supporting the business on their next stage of growth.”