Puma Growth Partners has completed an exit of its investment in premium British cycling apparel brand Le Col. This follows Le Col’s sale to HEAD Group (“HEAD”), a leading global manufacturer of high-performance equipment and apparel for athletes at all levels with market leading positions in winter sports, racquet sports and water sports.

Puma has been a long-standing investor in Le Col, supporting the brand as it scaled its international presence and e‑commerce capabilities.

Rupert West, Managing Director, Puma Growth Partners, commented:

“We are pleased to have exited Le Col to such a strong counterparty and believe HEAD will be a superb custodian of the Le Col brand going forward.” 

Antoine Del Serra, EPIC Investment Partners (M&A advisor to Le Col / Puma): 

"EPIC Investment Partners is delighted to have advised Puma on this transaction. This is an exciting opportunity for Le Col to partner with a major global sports group."